Build a Business Idea by Solving People’s Problems

All of us face problems and frustrations every day. Businesses that can provide quick, easy and innovative solutions to these issues have a ready-made client base of customers happy to spend money on things that make their lives easier.

Our previous article explored the right approach for noting down problems and prepared you to track the difficulties you ran into.… Read more…

Combine Your Skills & Interests to Create a Great Business Idea

The skills and interests that you already have can be combined to create powerful, effective ideas that you can build exciting products and services around. The previous article in this series explored how to identify and note down your existing skills and interests – Now it’s time to take those skills and interests and work with them.

In this article, we’ll explore how you can combine your existing knowledge into ideas, prioritize them and create a shortlist for investigation.… Read more…

Small Business Marketing Questions – Call to Action

The first two parts of this series covered: ten vital questions when developing your small business marketing plan and marketing questions about your products and services.

In this final article in the series, we’ll examine one of the most important aspects of marketing, the ‘Call to Action’. A call to action is the step that you want a potential customer to take when they interact with your small business.… Read more…

Small Business Marketing Questions – Your Products & Services

If you’ve read the first part of this series: ten vital questions when developing your small business marketing plan, then you’ll know the importance of having the right approach.

In this second article in the series, we’ll take a closer look at how you define your products, services and audience. Asking these questions will help you identify exactly what you have to offer, who might be interested in buying your products and services and where you might find your audience.… Read more…

Ten Vital Questions to Create a Small Business Marketing Plan

Although creating great products and services is critical to building a successful small business, that’s only part of the answer. If you want to attract the right people and encourage them to spend money, you need an effective marketing plan.

If you’re not an expert marketer, the idea of creating a marketing plan might be daunting. Fortunately, there are some simple, practical questions that you can ask yourself which will make creating and implementing your marketing plan much easier.… Read more…

Create a Business Idea that Solves Difficulties and Problems

All of us come across problems every day that frustrate or annoy us: things take too long to do, processes are overly complex, we can’t find the right information or something isn’t well explained.

These are all opportunities that you can turn into business ideas. We all like convenience, and as we become more time and attention starved, anything that makes our lives or work easier, simpler and more efficient can become the basis of a successful business.… Read more…

Build a Business Idea on Your Existing Skills and Interests

This technique builds business ideas from the skills, talents and interests that all of us have. Whether our skills are innate or learned, starting from what you already know is a powerful way to create great businesses. Combining these skills with the interests that inspire us is where things get really interesting and can lead to building a business that’s unique and worthwhile.… Read more…

Four Simple Tools To Help You Find Your Business Idea

Starting a successful business means answering a simple question – What are you going to do? It’s an exciting time; the great idea at the center of your business will help you define your business’s purpose, approach, goals, products and services.

You’ll go on to refine and build on that idea, creating something worthwhile, valuable and important. As your business gathers momentum, that initial seed will transform into something remarkable, sustaining a lifestyle you want while meeting your customers’ needs.… Read more…